Friday, February 16, 2018

STRUCTURED DATA/RICH DATA

                                                 STRUCTURED DATA/RICH DATA




What is Structured Data:

                                  Structured Data is the on-page optimization Markup that enables the search engine to understand the information which means extra information currently run on your business and this information will increase your business in search engines.

                                  Search engines like Google, Bing, Yahoo is used the structured data to display the rich snippets.rich snippets are the peace of information that is displayed by the search engine after the crawling.

Guidelines for the Structured Data:

                            1. It is not representative of the main content of the webpage also misleading of the websites.

                           2. If the testing tool of the Structured data is incorrect it leads to the Structured also be incorrect.
             
                          3. The Structured data is present on the website is not visible from the user.


                 "If you want to display the rich results you should develop the                                                            website by  using following three formats"

                           1. JSON-LD

                           2. Microdata

                           3. RDFa

    In earlier Structured data uses the HTML coding ,which means one who has better understanding in the HTML they are only can able to manage the structure data.

    But the third party services like Schema.org and the search engines like Google and bing they are told you never want the HTML coding Expert for the structured data.


           

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